Markup calculator turns your cost price and desired markup into a selling price in seconds.
About this calculator
Markup calculator turns your cost price and desired markup into a selling price in seconds. Enter what you paid (or what it cost to make) and the markup percentage you want. You get the selling price, the rupee profit, and the profit margin on the sale.
Shopkeepers, wholesalers, and freelancers use markup when pricing from cost. A kirana store buying rice at ₹40/kg and marking up 20% sells at ₹48. A freelance designer who costs a project at ₹15,000 and marks up 30% quotes ₹19,500. Markup and margin are not the same number — a 25% markup equals roughly a 20% margin.
Pair this with the [[gst]] calculator to add tax on the selling price, the [[discount]] calculator to run sale prices off markup, and the [[income-tax]] calculator if your business profit feeds into your return. For loan-funded inventory, check [[emi]] to see how EMI affects cash flow.
Common uses
- Kirana shop pricing stock bought at wholesale cost plus 15–25% markup
- Freelancer quoting a client from internal cost plus profit markup
- Restaurant menu pricing from ingredient cost per dish
- Exporter adding markup on FOB cost before quoting CIF price
- E-commerce seller setting MRP from landed product cost
Frequently asked questions
What is the difference between markup and margin on a ₹1,000 cost item?
Markup is profit divided by cost; margin is profit divided by selling price. Cost ₹1,000 with 25% markup gives ₹250 profit and ₹1,250 selling price — that is 20% margin (250/1250). Markup is always higher than margin for the same rupee profit.
How much markup should I add on retail goods in India?
It varies by category. FMCG kirana items often run 10–20% markup. Apparel and electronics may be 25–40%. Services and consulting commonly use 30–100% markup on direct cost. Cover rent, staff, and GST out of that margin.
Does markup include GST?
Usually no. Cost is pre-tax; you apply markup to get a base selling price, then add GST on top for B2C sales. If your cost is GST-inclusive, note that in your books before marking up or you double-count tax.
How do I reverse-calculate markup from selling price and cost?
Markup% = (Selling price − Cost) ÷ Cost × 100. If you sell at ₹1,500 and cost was ₹1,000, markup is 50%. Enter cost and markup here to verify, or use the margin figure to check pricing discipline.