Selling price calculator finds the list price you need when you know cost, fixed fees, and a target margin.
About this calculator
Selling price calculator finds the list price you need when you know cost, fixed fees, and a target margin. Enter what the item costs you, add per-unit fees like shipping or packaging, and set the margin you want on the sale. You get the price to list and the rupee profit per unit.
Margin uses selling price as the base — not cost. A 50% margin on ₹2,300 total cost means listing at ₹4,600, not ₹3,450. That difference trips up new sellers on Amazon, Flipkart, and Etsy.
Fixed fees cover costs that do not scale with the list price in this simplified model: outbound shipping you pay, bubble wrap, thank-you cards, or a flat platform listing fee rolled into one number. For percentage-based marketplace fees, start with this baseline and adjust upward.
Pair with [[margin]] to check margin from an existing price, [[markup]] for cost-plus markup pricing, and [[break-even]] to see how many units you must sell at that price.
Common uses
- Price handmade products on Etsy after materials and shipping cost
- Set Amazon FBA list price to keep 40% margin after inbound shipping
- Quote a D2C SKU price from landed cost plus ₹50 packaging
- Check whether a 35% margin target is viable on low-cost accessories
Frequently asked questions
How do I get 50% margin on ₹1,600 cost plus ₹700 fees?
Total cost is ₹2,300. Selling price = 2300 ÷ (1 − 0.50) = ₹4,600. Profit is ₹2,300, which is 50% of ₹4,600. Enter cost 1600, fees 700, margin 50.
What is the difference between margin and markup here?
Margin is profit ÷ selling price. Markup is profit ÷ cost. A 50% margin equals 100% markup on cost. The calculator shows both so you can compare with supplier quotes.
Where do marketplace commission fees go?
This version uses a fixed fee field for costs you know upfront. Percentage commissions (10% Amazon fee, etc.) depend on the final price — add a buffer to fees or use the [[margin]] calculator after listing.
Can margin be 100%?
No. Margin approaches 100% only when cost is tiny relative to price. Enter any margin below 100%; the formula divides by (1 − margin), which must stay positive.